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Social Entrepreneurship by Melissa M. Stone, Terri D. Barreiro

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CHAPTER 7

Completing a Viability Assessment of the Venture

“Life can be understood backwards but it must be lived forwards.”

Soren Kierkegaard

Learning Goals

1.Able to complete a critical review of a venture feasibility plan

2.Able to complete a logic model

At this point in venture creation it is time to pause and reflect. It is time to ask, is the venture concept really viable? Should the founding social entrepreneur move ahead with it? Two tools are introduced here to help the social entrepreneur do this and allows him to easily seek the advice of others on the “go/no-go” decision.

A Quick Check

The first step is to sit back, read the full ...

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