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Social Entrepreneurship by Melissa M. Stone, Terri D. Barreiro

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CHAPTER 5

Analyzing Competitive Forces—The Market and the Industry

“The world of competitive market dynamics presents difficult paradoxes to many who work in the NGO sector. They believe that their organization’s strength, fueled by the staff’s primary motivation, is in its determination to help people improve their lives. But in this more competitive NGO world, it is no longer enough to simply have good intentions and a strong value orientation.”

Lindenberg (2001)

Learning Goals

1.Understand how competitive analysis in the social sector’s environment is similar and different from a business’s competitive environment.

2.Understand and apply ...

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