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Social Entrepreneurship: An Evidence-Based Approach to Creating Social Value by Wolfgang Bielefeld, Chao Guo

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chapter ELEVEN

New Media and Social Entrepreneurship

Invisible Children is a San Diego-based nonprofit advocacy organization dedicated to bringing awareness to the activities of indicted Ugandan war criminal Joseph Kony. The organization was founded by three young filmmakers—Jason Russell, Bobby Bailey, and Laren Poole—after they traveled to Africa in the spring of 2003 and were shocked by what they saw in Northern Uganda: children displaced and fearful of being forced into service for a rogue militant group. Upon returning in the summer, they produced a documentary, Invisible Children: Rough Cut, which was well received. Based on the outpouring of support and their own desire to make a difference, they formed Invisible Children, Inc., an advocacy ...

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