Preface
Social analytics in the enterprise? Is this hype or reality? Are we talking of making the enterprise more social media aware or are we talking about creating a social media platform? A platform that the enterprise will use to consume information for evolving and maturing opportunities and insights that otherwise might not have been identified? Why discuss social media analytics, and what is so different or cool about it? We have heard these questions over and again in our daily work as analysts, speakers, faculty, and management consultants. This book has evolved from our five years of research and discussions on this very topic.
The content as presented here is not a technical treatise nor is it a management strategy book replete ...
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