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Social Data Analytics by Krish Krishnan, Shawn P. Rogers

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Chapter 5

Valuable Data for the Enterprise

Abstract

The world of social media has generated data from consumers like never before. The virtual groundswell on any topic today can create tipping points that can impact an enterprise and its brand in the market. The insights that can be captured from social media data can be applied immediately to improve outcomes and can also be applied with latencies to adjust a phased change in the outcome. In order to understand the insights, we need to understand the data and that is the focus of this chapter.

Keywords

Sentiment
Geo-Spatial
Social-Analytics
Social Graphs
Behavior
Context
Data Mining

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