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Social Data Analytics by Krish Krishnan, Shawn P. Rogers

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Chapter 4

Four Steps to Social Business Intelligence

Abstract

The world of data is abuzz with the tsunami called “Big Data.” If you are a CxO this is a topic that will be haunting you at work, home, and even social gatherings. The biggest question that keeps nagging you is the business value from this mass of data called “Big Data.”

Keywords

Big Data
Social Media
Sentiment Analysis, Business Intelligence
Patterns

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