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Social Data Analytics by Krish Krishnan, Shawn P. Rogers

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Chapter 1

A New Universe of Data

Abstract

Social Data Analytics is a fast growing and critical component of enterprise analytic strategy. Understanding where the data is, how to integrate it into enterprise systems, and what types of analytics can be brought to bear on the data is very important for companies looking to differentiate themselves in the market.

Keywords

Social Platforms
maturity model
analytic platforms
analytic functions

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