Praise for Social Customer Experience: Engage and Retain Customers through Social Media
“Social technology applied to business is at once an aspiration and a requirement for business: Given the speed with which consumers are adopting social technology, this book is a must-read for any professional seeking to connect the two.”
—Aaron Strout, Managing Director at W2O Group
“Dave and Joe take social media from concepts and theory to concrete, simple steps that make it easy to implement social technology in your business.”
—Marco Roncaglio, Sr. Director Online Marketing & CRM, Personal Care, Philips, Amsterdam, the Netherlands
“Dave Evans and Joe Cothrel have been working in this space longer than most. So it’s no surprise that this book is likely ...
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