Apendix C Hands-On Exercises
As Dave’s college physics professor often declared, “You won’t learn if you don’t do the homework.” Appendix C contains all of the review and applied exercises recommended throughout the book.
Note: You will find a printable (PDF) version of Appendix C at www.ReadThis.com.
Chapter 1: Social Media and Customer Engagement
Review each of the following, taking note of the main points covered in the chapter and the ways in which the following resources demonstrate or expand on these points:
- Search the Web for “Dell Hell” to understand what happened at Dell and how it inspired other companies to start on the social journey.
- Read the Nielsen Norman Group’s report Social Media User Experience.
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