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Social Content Marketing for Entrepreneurs

Book Description

This book will provide a practical overview of how digital content, social media, and search engine optimization work together in driving website traf c and sales leads. The goal is to educate readers on the new mindset and social tech-nologies required to drive this traffic in a timely and non-intrusive way. Readers will benefit from a comprehensive but succinct overview of how social networking, search friendly blogging, trustworthy content, contextually-targeted online campaigns, and mobile marketing techniques are trans-forming companies that embrace inbound marketing. Unlike books that cover social media one platform or technology at a time, Social Content Marketing for Entrepreneurs is organized for readers to master elements of strategy in the order of their implementation. In so doing, it will help order the steps of professionals in the midst of launching new digital marketing initiatives as well as students tasked with completing social media marketing plans.

Table of Contents

  1. Cover
  2. Half Title Page
  3. Title Page
  4. Copyright
  5. Abstract
  6. Praise for Social Content Marketing for Entrepreneurs
  7. Forward
  8. Acknowledgments
  9. Contents
  10. Introduction
  11. Part 1 Getting Audiences to T-A-L-K
    1. Chapter 1 Educating Targets with T-R-U-S-T-E-D Content
      1. Letting Trusted Content Do Your Talking
      2. Timely Content around Urgencies and Consumption Routines
      3. Relevant Content for Target Personas and Their Buying Stage
      4. Useful Content for Research, Self-Help, and Decision Tools
      5. Situational Triggers for Timely Placements
      6. Transparent Content to Create Early Trust
      7. Engaging Content for Attentive Learning
      8. Deliverable Content for Audience Convenience
      9. Summary Model of Trusted Content for Education
    2. Chapter 2 Escorting Prospects with Frame-of-Mind Connections
    3. Chapter 3 S-H-I-P-P-I-N-G Content with an Emotional Twist
      1. i-P-L-E-A-S-E with Likeable Content
      2. Wheel of Emotional Content Attributes
      3. Surprising Audiences with Spontaneity, Pranks, and Bold Change
      4. Humanizing Brands with Personality, Empathy, and Behind the Scenes
      5. Inspiring Audiences to Overcome, Shoot High, or Make a Difference
      6. Entertaining Audiences with Humor, Games, and Animated Stories
      7. Stirring Passions with Solidarity and Performances
      8. Heightened Emotions with Imagery
      9. Using Narratives to Shape Stories of Quest and Rebirth
      10. Displaying Generosity in Contributions, Kindness, and Causes
      11. Eight Ways to Create Emotional Content
  12. Part 2 Getting Audiences to R-A-I-S-E Your Brand
    1. Chapter 4 Earning Readership with Content Mastery
      1. Making Your Content T-U-N-E-D for Audience Connection
      2. Getting Content F-O-C-U-S-E-D on Audience Attraction
      3. Creating Content with Consistent Q-U-A-L-I-T-Y
    2. Chapter 5 Evangelizing with Employee A-D-V-O-C-A-T-E-S
      1. Why Employee Advocacy Is So Critical
      2. How to Lead an Employee Advocacy Program
    3. Chapter 6 Enchant Influencers through O-U-T-R-E-A-C-H
      1. Why Influencers Are So Critical
      2. How to Discover, Engage, and Romance Influencers
      3. Identifying the Right Influencers
      4. Developing Influence O-U-T-R-E-A-C-H
      5. Influencer Outreach Example for Entrepreneurs
    4. Chapter 7 Enlist Followers with a S-T-A-M-P
      1. Developing Strategies for Gaining New Followers
      2. Developing Thought Leadership Strategies for Audience Development
      3. Developing Social Advertising Strategies for Audience Development
      4. Developing Media Coverage Strategies for Audience Development
      5. Developing Profile Strategies
    5. Chapter 8 Expose Content that Will R-U-N-L-A-P-S
      1. RSS and Other Syndication for Publishing Platform Exposure
      2. Unified Keyword Strategies
      3. Native Advertising to Seamlessly Promote Content
      4. Developing Link Building Strategies for Traffic and SEO
      5. Atomizing for R-E-I-M-A-G-I-N-E-D Content
      6. Pinning and Posting
      7. Social Sharing
      8. R-U-N-L-A-P-S to Expose Content
  13. Part 3 Getting Audiences to R-E-A-C-T
    1. Chapter 9 Empowering Brand Ambassadors to R-E-S-O-N-A-T-E
      1. What Ambassadors Do for a Brand
      2. Why Brand Ambassadors Tell Your Story
      3. How to Empower Brand Ambassadors
      4. How to Motivate Brand Ambassadors
    2. Chapter 10 Engage Communities through C-O-N-V-E-R-S-A-T-I-O-N
      1. Developing Contests for Followers and Engagement
      2. Creating Engaging Discussions
      3. Engaging in Interactive Activities
    3. Chapter 11 E-mail Engaging and Perpetuating Proprietary Audiences
      1. Why E-mail-Engaged Audiences Require Social Media
      2. Why Social Media Requires E-mail
    4. Chapter 12 Enabling Mobile C-U-S-T-O-M-E-R Experiences
      1. Mobile Users Want Less and Expect More
      2. Addressing Unique Experience Expectations
      3. Geo-Fencing and Location-Based Mobile Marketing
    5. Chapter 13 Enrolling Trial Users with Freemiums
  14. Future: Social Content-Marketing Predictions from a Strategic Planning Perspective
    1. Strategic Predictions
    2. Infrastructure Predictions
    3. Success Models
    4. Social Experience
    5. Summary
  15. Index