CONTENTS
Chapter One: Why Are Online and Mobile Channels So Important to Nonprofits Today?
Don’t Forget: Offline Counts Big Time Too!
Chapter Two: Guiding Principles for Anytime Everywhere
Principle 1. Identify Your Community from the Crowd
Principle 2. Focus on Shared Goals
Principle 3. Choose Tools for Discovery and Distribution
Principle 4. Highlight Personal Stories
Put these Principles into Action
Chapter Three: Advocacy Anytime Everywhere
Advocating for Social Change: Three Principles to Live By
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