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Social Business By Design: Transformative Social Media Strategies for the Connected Company by Jeff Dachis, Peter Kim, Dion Hinchcliffe

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Revisiting Priorities and Planning

This examination of the process of social business transformation will help organizations better understand what planning for social business transformation entails. It must describe how the organization will apply social business design combined with the organization's commitment to realize the elements of change. Only this will result in a successful and least disruptive move to social business. Like SAP's Community Network and Procter & Gamble's Old Spice campaign, social business success was achieved through a clear set of objectives: better engagement and support of customers using complex products (for SAP) and updating a brand and improving sales (for Procter & Gamble).

It's usually not hard for companies ...

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