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Social Business By Design: Transformative Social Media Strategies for the Connected Company by Jeff Dachis, Peter Kim, Dion Hinchcliffe

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Social Business Transformation: The High-Level Process

To put the requirements and the prioritization process in the full context of social business design, it's worth looking at the entire process, which forms the foundation of and is the goal of the concepts described in the chapters in Part Three. Posing the simple question, “What problem are we trying to solve?” can go a long way toward identifying the initial direction of a social business initiative; in addition, a brief introduction to the entire process is highly effective at the beginning of an exploration of this topic.

Figure 13.1 shows the entire process of social business design, along with the major resulting activities, change processes, and outcomes. At the center of this figure ...

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