Social Business in Regulated Industries

Financial services, health care institutions, and the legal industry all have serious challenges with regulatory and compliance beyond the standard ones that any large company has, in particular public ones, in terms of engaging with the world through social business. Rules regarding records retention, patient confidentiality, and data discoverability, in addition to immature legal standards, create obstacles in using social media for external customer engagement. Even internally, compliance can be a challenge to deal with among a company's own workers. The obstacles that regulated industries face in working through their social business strategy can quickly turn into a seemingly insurmountable roadblock. ...

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