Social Business By Design: Transformative Social Media Strategies for the Connected Company

Social Analytics and Business Intelligence

The field of social analytics and resulting business intelligence applications has recently become a new supporting capability for effective and mature social business organizations. Three key realizations are driving widespread interest in social analytics by social business practitioners.

First, social media are rapidly becoming the richest new sources of new information. Most organizations have only recently realized that the Internet, the world's largest network, is already mostly peer produced. As a result, social media generate more information than any other source. As social business also becomes widely implemented inside most organizations, the same proliferation of information will happen. ...