Social Business By Design: Transformative Social Media Strategies for the Connected Company

Key Benefits of Social Collaboration

Fully enabled social businesses report a number of benefits:⁸

• Better sharing of information. Seventy percent of large companies see that the improvement in the level of information that appears is enabled by social business.
• More direct information flows. Information moves readily from those who have it and share it to where it is wanted and needed. Social networks are natural enablers of the viral propagation of needed knowledge, and workers can often find what they're looking for by search as long as that information has been shared. Fifty-five percent of large companies saw information routed around long-standing control points such as middle managers. This has important leadership and culture change implications ...