Social Business By Design: Transformative Social Media Strategies for the Connected Company

The Elements of Social Workforce Engagement

Successfully enabling social media in the workplace requires a couple of key prerequisites: knowing what will be improved by the effort and defining success in terms that make sense from a traditional business perspective. Social business benefits accrue in many interesting but often unexpected places, and trying to figure out what these undefined outcomes are ahead of time is largely a fruitless exercise. Instead, companies should begin by solving a small set of well-defined business problems with social business solutions. Over time, emergent and highly opportunistic new local solutions to the existing problem—as well as, over time, emergent solutions to a host of downstream situations—will appear. ...