Social Business By Design: Transformative Social Media Strategies for the Connected Company

Assessing the B2B Social Business Advantage

The most widely publicized success stories of social business hail primarily from the business-to-customer domain. There has long been a perception that relationships between businesses were an order of magnitude, or two or three times smaller than the relationships between business and consumers, leading to the conclusion that businesses may not have enough participants to achieve high levels of network effects. Social business technologies enable scale and distribute workloads to the edge of the network instead of doing everything centrally as in the past, driving meaningful benefits in B2B contexts. B2B social business is not only viable; it can be strategic in most of the many ways in which it can ...