Social Business Ecosystems: Essential Examples
In 2005, American Express experienced scalability issues as it struggled to support a growing number of small businesses as part of its business expansion. American Express, like Intuit's TurboTax, had discovered that the need for information and support from small organizations was just as intensive—if not more so—as it was for its larger customers. Considering what some companies were already doing with online communities, in 2007 American Express launched the OPEN Forum, an online resource and social networking hub expressly designed for small and medium-sized businesses.
At its core, the idea of OPEN Forum is simple: enable small business owners to communicate and share ideas with each other. ...
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