A Brief Primer on Crowdsourcing
A new, slightly different take on user-generated content has emerged through what is known as crowdsourcing. Due to its increased popularity in both social and business circles, a growing range of online products and services specializes in meeting specific business needs by enlisting niche communities to tackle challenges, often in exchange for some form of compensation. At first, crowdsourcing might seem closely related to social product development, but whereas social product development focuses on a specific yet important step in a company's R&D effort, crowdsourcing focuses on less intellectual work and consists of literally any form of participation required to accomplish a business objective. The advantages ...
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