Social Business By Design: Transformative Social Media Strategies for the Connected Company

Next-Generation Business: Open, Social, and Self-Service

How do businesses cross the divide between the traditional business era and the social business era? An example of how foreign yet novel these new ways of doing business will be is the story of reCAPTCHA, a service that puts brief, hard-to-read text snippets on forms in Web sites so that users can prove that they are really humans and not spammers or bots. The service was designed to process the several hundred million online verification forms that are filled out every day around the Web. The creators of the product soon realized they had unintentionally “created a system that was frittering away, in ten-second increments, millions of hours of a most precious resource: human brain cycles.” ...