Social Business By Design: Transformative Social Media Strategies for the Connected Company

Learning to Focus on What Matters in Social Business

The vast, fast-moving arena of social media is a dizzying blend of global and local communities, viral conversations, and a growing array of new social technologies. Services like Facebook, Twitter, and hundreds of new social services appear every year and continuously evolve, add features, and change how they work according to what their users expect from them in a tight feedback loop. Keeping up with it all and extrapolating what works best for the enterprise has become the signature challenge for business leaders and workers alike who seek to benefit from using social media.

However, whether social media are used to energize a marketing campaign, dramatically improve how workers interact ...