O'Reilly logo

Social Business By Design: Transformative Social Media Strategies for the Connected Company by Jeff Dachis, Peter Kim, Dion Hinchcliffe

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Enlisting Customers with Social Business to Create Better Support: Intuit

In 2007, well-known accounting software services firm Intuit realized that it had a real conundrum on its hands. The company provides tax filing services to millions of customers in North America using self-guided software that replaces the services of a costly expert tax preparer. Known as TurboTax, the software had long been popular for helping tens of millions of people to prepare their tax returns quickly and with minimum hassle.

But TurboTax had a signature challenge: competing with its primary rival and industry leader at the time, H&R Block. By using live workers and maintaining a network of over twelve thousand office locations, H&R Block could provide better support ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required