Chapter Seven

¹ Linton, Matysiak & Wilkes. Marketing: Witchcraft or Science Report. 2010.

² Rich, L. “Tapping the Wisdom of the Crowd.” New York Times, Aug. 4, 2010. http://www.nytimes.com/2010/08/05/business/smallbusiness/05sbiz.html.

³ Battelle, J. “The Database of Intentions.” John Battelle's SearchBlog, Nov. 13, 2003. http://battellemedia.com/archives/2003/11/the_database_of_intentions.php.

⁴ LG Electronics MobileComm U.S.A. “LG Mobile Phones Announces Winners of 3rd Annual Design the Future Competition.” PRNewswire, June 1, 2011. http://www.prnewswire.com/news-releases/lg-mobile-phones-announces-winners-of-3rd-annual-design-the-future-competition-95305979.html.

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