Chapter Six
1 McNaughton, M. “77% of Fortune Global 100 Companies Use Twitter.” Real-Time Report, Mar. 18, 2011. http://therealtimereport.com/2011/03/18/77-of-fortune-global-100-companies-use-twitter/.
2 Cockburn, A., Gutwin C., and Greenberg S. “A Predictive Model of Menu Performance.” In Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, San Jose, Calif., Apr. 28–May 3, 2007.
3 Shirky, C. “Wisdom on Crowds: What CEOs Need to Know About the Social Web.” Wall Street Journal Buzzwatch, May 5, 2008. http://blogs.wsj.com/buzzwatch/2008/05/05/wisdom-on-crowds-what-ceos-need-to-know-about-the-social-web/.
4 Weingarten, M. “‘Project Runway’ for the T-Shirt Crowd.” Business 2.0 Magazine, June 18, 2007.
5 “BMW Recall Expands ...
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