Chapter Seventeen

1 “Minority Rules: Scientists Discover Tipping Point for the Spread of Ideas.” Physorg.com, July 25, 2011. http://www.physorg.com/news/2011–07-minority-scientists-ideas.html.

2 Nielsen, J. “Intranet Usability Shows Huge Advances.” Jakob Nielsen's Alertbox, Oct. 9, 2007. http://www.useit.com/alertbox/intranet-usability.html.

3 Personal communication with John Woodworth of 3M Lab Collaboration, Aug. 2011.

4 E-mail conversation with Rachel Happe, founder of the Community Roundtable, Aug. 2011.

5 Fidelman, M. “9 Sure Fire Ways to Become a Social Business.” Seek Omega, Aug. 10, 2011. http://www.seekomega.com/2011/08/the-social-phd-9-sure-fire-ways-to-become-a-social-business-video/.

6 Nielsen, J. “Participation Inequality: Encouraging ...

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