Chapter Fifteen

1 Turek, M. “Justifying the Cost of Social Media in the Enterprise.” NoJitter, Feb. 21, 2011. http://www.nojitter.com/blog/229219010.

2 McLoughlin, A. “IT and the Millennials: Bridging the Chasm.” AIIM Social Business Expert Blog, Apr. 19, 2011. http://www.aiim.org/community/blogs/expert/IT-and-the-Millennials-Bridging-the-chasm.

3 Freed, E. “Real Intranet Managers: Emily Staresina's Lessons Learned from Going Social.” Thoughtfarmer Blog, Oct. 10, 2011. http://www.thoughtfarmer.com/blog/2011/10/10/real-intranet-managers-emily-staresinas-lessons-learned-from-going-social/.

4 Dignan, L. “Does Social Media Really Correlate with the Bottom Line? Color Me Skeptical.” Between the Lines, ZDNet, July 21, 2009. http://www.zdnet.com/blog/btl/does-social-media-really-correlate-with-the-bottom-line-color-me-skeptical/21413 ...

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