Chapter Ten
1 Fredricksen, C. “Case Study: American Express OPEN Forum Socializes Small Business.” eMarketer, May 13, 2010. http://www.emarketer.com/blog/index.php/case-study-american-express-open-forum-social-media-small-business/.
2 Roen, S. “Case Study: OPEN Forum.” Presentation at the Signal LA Conference, Los Angeles, Feb. 9, 2011. http://www.slideshare.net/fmsignal/case-study-open-forum-scott-roan.
3 Indvik, L. “L'Oreal Teams Up with Buddy Media to Help Local Salons Market on Facebook.” Mashable Business, Mar. 10, 2011. http://mashable.com/2011/03/10/loreal-facebook-buddy-media/.
4 Singer, M. “L'Oreal Sets Salon Appointments on Facebook.” All Facebook, Apr. 20, 2011. http://www.allfacebook.com/l%E2%80%99oreal-sets-salon-appointments-on-facebook-2011–04 ...
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