Chapter 14
Building Blocks
The Elements of Social Business
Throughout this book, we have presented numerous stories of companies that have achieved outcomes that improved business performance by one measure or another. Each story focused on a certain capability of the business, such as marketing or customer care, and explored how social business approaches drove better business results. Along the way, we have set out certain tenets as root causes of the results these businesses achieved. To activate these tenets, social business design applies specific techniques and technologies to achieve desired alignment with downstream goals.
The palette of elements available to a social business strategist or designer needs definition. What approaches and ...
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