Acknowledgments

Writing a book about a topic that's changing so quickly is a difficult task, but it's been made much easier by the connection we've had to our coworkers and industry colleagues, both in-person and online, in social media. It's inevitable that we'll leave people out here who shouldn't have been, and for those we do, we hope to make it up in subsequent notes in social media and elsewhere.

First and foremost, we thank Jeff Dachis, CEO of Dachis Group, our employer, for allowing us to take the time to write this book and create such a complete yet distilled view of social business. Our editor, Karen Murphy, tirelessly pushed us to get this done, and done as well as it possibly could be. We'd be sorely remiss without listing those ...

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