Social Business By Design: Transformative Social Media Strategies for the Connected Company

Appendix: The Ten Tenets of Social Business

Although no list of concepts about social business will ever be 100 percent complete, certainly some are more fundamental than others. To this end, the tenets listed below go directly to the heart of why social business is a highly effective and more potent new way of working. Together, these tenets represent a fundamentally open, participative, scalable, and rich way of living, working, and otherwise connecting and engaging with the world. As we presented in detail throughout this book, the use of these tenets, planned or otherwise, is making its way deep into the work processes, information technology systems, and business models of enterprises, transforming how they operate and achieve results.