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Social Business By Design: Transformative Social Media Strategies for the Connected Company

Book Description

From the Dachis Group—the global leader in social business—comes the groundbreaking book on transformative social business strategies.

Social Business By Design is the definitive management book on how to rethink the modern organization in the social media era. Based on their research and work through the Dachis Group, thought leaders Dion Hinchcliffe and Peter Kim deftly explore how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. Designed as both a strategic overview and a hands-on resource, Social Business By Design clearly shows how to choose and implement a social business strategy and maximize its impact.

  • Explains the mechanisms, applications, and advantages of a strategic array of social media topics, including social media marketing, social product development, crowdsourcing, social supply chains, social customer relationship management, and more

  • Features examples from high-profile companies such as SAP, Procter & Gamble, MillerCoors, Bloomberg, HBO, Ford, and IBM who have implemented social business strategies

  • Draws on the extensive research and expertise of the Dachis Group, which has helped numerous Fortune 500 clients plan, build, and activate effective social business solutions

Containing actionable, high-impact techniques that save time and the bottom line, Social Business By Design will transform any organization's strategy to ensure success and avoid disruption in a fast-moving world.

Table of Contents

  1. Cover
  2. Praise Page
  3. Title Page
  4. Copyright
  5. Foreword
  6. Introduction
    1. Getting to Social Business
  7. Part One: Adapting Organizations to the Twenty-First Century
    1. Chapter 1: Social Media: Drivers of Global Business Opportunity
      1. Using Social Media Strategically for High-Impact Business Outcomes
      2. Applying Social Business Transformation to Existing Business Functions
    2. Chapter 2: Social Media: A Way of Life, a Way of Business
    3. Chapter 3: Who's Winning in Social Business and Why
      1. The Social Business Workplace: MillerCoors
      2. Optimizing Supply Chains with Social Business: Teva Canada
      3. Reorganizing Corporate Communication with Social Business: IBM
      4. Improving Stock Trades with Social Business: Bloomberg
      5. Boosting Retailer Productivity with Social Business: Mountain Equipment Co-Op
      6. Enlisting Customers with Social Business to Create Better Support: Intuit
      7. Learning to Focus on What Matters in Social Business
    4. Chapter 4: The Global Business Transition to Social Media
    5. Chapter 5: How Business Will Make the Transition
      1. Next-Generation Business: Open, Social, and Self-Service
      2. What Social Business Consists Of
      3. How Social Businesses Will Emerge
  8. Part Two: The Techniques of Social Business
    1. Chapter 6: Social Media Marketing
      1. Strategic Approaches to Social Media Marketing
      2. Getting to Return on Investment with Social Media Marketing
      3. The Virtuous Social Business Cycle: Listening and Engagement
      4. Social Business Intelligence: Next-Generation Listening and Engagement
    2. Chapter 7: Social Product Development
    3. Chapter 8: Crowdsourcing: Community-Powered Workforces
      1. A Brief Primer on Crowdsourcing
      2. Moving to Crowdsourcing: A Process
    4. Chapter 9: Social Customer Relationship Management and Customer Communities: Social Customer Care
    5. Chapter 10: Social Business Ecosystems: Engaging with Business Partners
      1. Social Business Ecosystems: Essential Examples
      2. The B2B Social Business Options
      3. Assessing the B2B Social Business Advantage
    6. Chapter 11: Workforce Engagement: Creating a Connected Company Using Social Business
      1. The Elements of Social Workforce Engagement
      2. What Then Is Social?
      3. Functions of Workforce Collaboration
      4. Key Benefits of Social Collaboration
      5. An Example of a Social Workforce
    7. Chapter 12: Social Business Supporting Capabilities
      1. Community Management: The Essential Social Business Capability
      2. Social Analytics and Business Intelligence
      3. Core Social Business Intelligence Strategies
      4. Social Business in Regulated Industries
      5. The Regulated Social Business Life Cycle
  9. Part Three: Social Business Design and Strategy
    1. Chapter 13: Identifying Priorities and Planning
      1. Social Business Transformation: The High-Level Process
      2. Revisiting Priorities and Planning
    2. Chapter 14: Building Blocks: The Elements of Social Business
    3. Chapter 15: Business Cases, Pilots, Return on Investment, and Value: Tying Them Together
    4. Chapter 16: Building a Social Business Strategy: The Outputs
    5. Chapter 17: Getting Started with Social Business
      1. The Phases of Social Business Adoption
      2. Social Business Adoption Strategies
    6. Chapter 18: Maturity: The Social Business Unit
  10. Epilogue
  11. Appendix: The Ten Tenets of Social Business
  12. Notes
    1. Chapter One
    2. Chapter Two
    3. Chapter Three
    4. Chapter Four
    5. Chapter Five
    6. Chapter Six
    7. Chapter Seven
    8. Chapter Eight
    9. Chapter Nine
    10. Chapter Ten
    11. Chapter Eleven
    12. Chapter Twelve
    13. Chapter Thirteen
    14. Chapter Fourteen
    15. Chapter Fifteen
    16. Chapter Seventeen
    17. Epilogue
  13. Acknowledgments
  14. About the Authors
  15. Index