Introduction

Welcome to our book! In this introduction, we want to answer a few questions that many of you may have:

  • Should you buy this book?

  • Why is this book important?

  • What topics are covered?

  • Why are the authors qualified to write this book?

Who Should Buy This Book?

This book was written to help anyone starting a business—whether he or she is a business person or not. This book also should be helpful for anyone who has started a business and is not making enough money. Lastly, this book should help anyone investing in a start-up because most start-ups face the same challenges.

Why Is This Book Important?

Over 5,000,000 new businesses are started each year, but millions will fail, and most new businesses fail for the same sets of reasons. Our experience ...

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