Chapter Five. How Do You Design Your Product or Service?
Why should you design your product or service?
</objective> <objective>Give customers what they need—not what you think they need
</objective> <objective>What is the difference between product features and product benefits?
</objective> <objective>What does “value” mean to a customer?
</objective> <objective>The Value Proposition Ratio
</objective> <objective>A Value Proposition example
</objective> <objective>Your reason for being
</objective> <objective>Your competitive advantage
</objective> <objective>Low innovation
</objective> <objective>Product design chart
</objective> <objective>Prototyping your product—doing a test
</objective> </feature> ...Get So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap now with the O’Reilly learning platform.
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