Chapter Three. What Is a Good Business Opportunity?
This chapter uses two examples, a sandwich shop and a children’s clothing store, to explore the majority of the following topics:
<objective>Net profit margin and customer conversion rates
</objective> <objective>Does your business idea “pencil” (make economic sense)?
</objective> <objective>Determining pricing
</objective> <objective>Analyzing and learning from your competition
</objective> <objective>High margin business versus low margin business
</objective> <objective>Estimating your costs and nailing down the details
</objective> <objective>Burn rate and breaking even
</objective> </feature>This is a chapter you will be able to use over and over until you ...
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