Appendix . Inside Front Cover
More than 5,000,000 new businesses are started each year...but 70% of them will fail. Now, two renowned experts on entrepreneurship identify the 8 “killer mistakes” that cause most business failures—and give you the knowledge, tools, and hands-on advice to avoid them, so you can build a business that thrives.
Unlike other books on entrepreneurship, this book focuses on the crucial operational issues associated with consistent pro.tability. You’ll learn how to identify the right opportunities and customers; design winning products and services; set the right prices; overcome customer inertia; avoid common day-to-day management mistakes; .nd and keep good employees; and finally, smoothly manage growth.
Throughout, the ...
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