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So What?: How to Communicate What Really Matters to Your Audience by Mark Magnacca

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Praise for So What?

“This book shows you how to make an instant connection based on trust and respect with each person you meet, faster and easier than you ever thought possible.”

—Brian Tracy, Author of The Power of Charm

“Sometimes the simplest ideas are the most powerful. I wish I had read So What? earlier in my sales career.”

—Ed Cosgrove, EMC New Hire Program Manager

“Everything you want exists just beyond your comfort zone. The So What Mindset will help you get there and make this new way of thinking a part of your daily experience.”

—Robert Kiltz M.D., Founder and Director,CNY Fertility Center

“Whether talking with one person or addressing 1000, everyone can benefit from learning how to more effectively deliver our messages. So What? ...

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