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So What?: How to Communicate What Really Matters to Your Audience by Mark Magnacca

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CHAPTER 2CHANGE YOUR THINKING, CHANGE YOUR LIFE

"WHEN YOU CHANGE THE WAY YOU LOOK AT THINGS, THE THINGS YOU LOOK AT CHANGE."—WAYNE DYER

It is the most recognized opening of any movie ever created. Star Wars begins with these words flowing across the screen: “A long time ago, in a galaxy far, far away...” and immediately you are into the story of how a simple farm boy, aided by a few newly met allies, tries to save the universe (and a beautiful princess) from a psychopathic emperor.

But if the Directors Guild of America (DGA) had their way, we never would have had that opening.

Instead, we would have seen a series of credits like names of the director, the writer, the actors, and key members of the production staff. Only then would the story ...

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