Chapter 25: Article and Content Page UX Deconstructed
The humble article or content page is easy to overlook during the design process, but it may be your user’s primary reason for interacting with your product. It may be the primary reason for the existence of your product.
A content page can describe many different entities: news articles, blog posts, information pieces, and editorial—the list is long. The subject matter will vary as widely as the human imagination. However, there is some commonality: they are all pages that are designed to be read. Your primary goal as the creator of such pages is to facilitate reading. Secondary goals may include printing, sharing, saving, commenting, and discovering more. Key business goals will be around driving revenue, improving brand awareness, and meeting performance indicators. For example, by serving ads, by improving brand awareness, or by increasing the amount of time spent on the site.
Key user tasks and questions
What will your users want to do on an article page? Remember to provide ways for them to complete these key tasks and your article page will meet their needs.
• Read the information provided
• Save the article
• Share the article with others
• Find out more on this subject—on your website or elsewhere
• Decide if they can trust the information provided
• Comment on the article or upload their own content
Design for readability with clean typography and plenty of whitespace. Make it easy for your users to go away and ...