Chapter 21: Category Page UX Deconstructed
A category page is a staging post on your user’s journey. It is the term used to describe the page that a user sees when they click on a top-level navigation link, such as clicking the Women link on Gap.com. The purpose of a category page is signposting; it should provide all the information required for the users to make a choice and continue. In some situations, this page provides links to content or groups of products, in other situations it may be a product listing, or perhaps a hybrid of the two.
Key user tasks and questions
Consider the journey your users are on when they visit your category page. Where have they been and where are they hoping to go? Answer their questions and support their tasks and you will help them move on.
• Be sure readers can determine whether the organization provides the products or services they require
• Filter or sort products in order to narrow choices and make a selection from a range
• Understand the differences between products or services in order to make a selection
These user concerns all center on understanding product offerings in order to choose one or more to explore further. The information required to make that decision will vary greatly as the products or services differ, but the underlying function of the page remains the same. Think about the key information required to make a decision and ensure it is provided here.
Typical business goals of the category page
A category page is one ...