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Smashing Logo Design: The Art of Creating Visual Identities by Gareth Hardy

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Chapter 19: Emblems and Characters

The final chapter of the showcase section presents emblems or logos featuring illustrated characters. Emblems are sometimes confused with wordmarks because they sometimes include a word or series of words, but they’re enclosed in or surrounded by an assisting shape. Emblems also may include pictorial elements, including illustrated characters.

Avenue Coffee

Designer: Wizemark (Backa Palanka, Serbia)

Web: www.wizemark.com

Lee Jackson

Designer: Roy Smith (Norwich, England)

Web: www.roysmithdesign.com

Hoppenia Wild Games

Designer: Sergey Babenko (Kiev, Ukraine)

The Nelson

Designer: Wizemark (Backa Palanka, Serbia)

Web: www.wizemark.com

See:evil

Designer: Gareth Hardy (Birmingham, England)

Web: www.downwithdesign.com

Chicken Hut

Designer: Oronoz Brandesign (Chihuahua, Mexico)

Web: www.alanoronoz.com

Ember

Designer: JamFactory (Bristol, England)

Web: ...

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