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Smashing Logo Design: The Art of Creating Visual Identities by Gareth Hardy

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Chapter 18: Initials and Monograms

This chapter showcases logos that feature the use of alphabetic characters to form a mark. Initials often stand for the name of the entity that the logo identifies and can be one letterform or more. A monogram is a combination of letterform or letterforms that overlap or are an amalgamation to form one graphical focal point. Initials and monograms help the viewer to remember the name of a brand, organization, or individual.

Deep Guy

Designer: Muhammad Ali Effendy (Sindh, Pakistan)

Aaron Storry

Designer: Pete Lacey (Frederiksberg, Denmark)

Web: www.chopeh.com

Pakuy

Designer: Muamer Adilovic (Sarajevo, Bosnia, and Herzegovina)

Web: www.muameradilovic.com

RealtyWeb

Designer: Alexander Wende (Ulm, Germany)

Web: www.behance.net/alexwende

Ça Roule

Designer: Roy Smith (Norwich, England)

Web: www.roysmithdesign.com

Rypar

Designer: Jan Zabransky (Zlin, Czech ...

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