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Smashing Logo Design: The Art of Creating Visual Identities by Gareth Hardy

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Chapter 17: Wordmarks

This chapter showcases wordmarks, logos that consist of one or more words. More often than not, the word is the name of the entity that the logo represents. A wordmark can be a simple typographic representation that stands alone, or it can includes an image inline with or replacing one or more letters. The designers featured in this chapter have chosen a defined typographic style, which helps to create an emotion or attitude that can be recognized bythe viewer.

Jiggle Eye Productions

Designer: John Neiner (Massachusetts, United States)

Web: www.neinercreative.com

Embloc

Designer: Mister (Glasgow, Scotland)

Web: www.studiomister.com

Top Spot

Designer: Wizemark (Backa Palanka, Serbia)

Web: www.wizemark.com

Threeleaves

Designer: Sean O’Grady (County Mayo, Ireland)

Web: www.fogradesign.com

Red

Designer: Sean Farrell (Michigan, United States)

Web: www.brandclay.com

Cocktails on Main

Designer: Galin Kastelov (Sofia, Bulgaria)

Web: www.kastelov.com

Zerowork

Designer: ...

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