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Smashing Logo Design: The Art of Creating Visual Identities by Gareth Hardy

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Chapter 16: Abstract and Symbolic Marks

This chapter showcases abstract and symbolic marks, those that are not instantly identifiable. The abstract nature of the mark may intrigue the viewer, with the graphic often representing a brand feeling, attribute, or value. Often, the simplicity of the graphic increases the chances of an abstract and symbolic mark remaining truly timeless.

Laurus Nobilis

Designer: John Neiner (Massachusetts, United States)

Web: www.neinercreative.com

CitiSync

Designer: Mike Erickson (California, United States)

Web: www.logomotive.net

Handel Group

Designer: Carrihan Creative Group/Christopher Hanley (Texas, United States)

Web: www.carrihan.com

Peaceful Healings

Designer: Raja Sandhu (Ontario, Canada)

Web: www.rajasandhu.com

Mobileactive.org

Designer: Brandsimplicity (Maddington, Australia)

Web: www.brandsimplicity.com.au

Stereo

Designer: Mister (Glasgow, Scotland) ...

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