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Smashing Book #3⅓ — The Extension by Smashing Magazine

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Rework Your Content So It Works For You (Part II)

CommunICaTe The ImPaCT oF YouR ConTenT sTRaTeGY on The DesIGn anD aRChITeCTuRe

Content strategy decisions will often determine many other aspects of a website. Design, development and content are all closely related.

As a simple example, when I recommended to the movie theater franchise that it add content, we had to change its website’s information architecture.

Screen Shot 2012-04-27 at 16.31.19.png

We had to add a section about the cinema experience. We also had to create a new template for Web pages in that section. Finally, we had to make sure that the movie theater really company could create that new content; it was content that it ...

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