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Smashing Book #3⅓ — The Extension by Smashing Magazine

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Rework Your Content So It Works For You

Written by Colleen Jones

Reviewed by Michael Driscoll

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When you redesign a website, you put much effort into improving everything from the look and feel to the interaction. You take the design to a new level. In the same way, you need to take your content to a new level. If you invest much time and effort in the design but not the content, you’re taking a big risk. You risk raising your users’ expectations with a gorgeous design but disappointing with the same old content. When you improve both the design and content, you guarantee that the redesign will match—and even go beyond—what users expect.

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