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Smashing Book #3⅓ — The Extension by Smashing Magazine

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The Missing Element of Redesign: Story (Part II)

Screen Shot 2012-04-27 at 11.28.26.pngFigure 1.16. Amazee Labs goes to extremes to tell its stories visually.

Screen Shot 2012-04-27 at 11.30.26.pngFigure 1.17. Carbonmade’s personification of mythical creatures tells a playful story of the fun and simplicity of the product.

Non-human entities or objects are given human characteristics through personification. The combination of an octopus king, a marshmallow-roasting dragon and a human-unicorn mascot tells the story on Carbonmade47 that creating an online portfolio can be just like unicorns, floating islands in the sky, and ...

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