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Smashing Book #3⅓ — The Extension by Smashing Magazine

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The Missing Element of Redesign: Story

Written by Denise JacobsReviewed by Aarron Walter

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“The universe is made of stories, not of atoms.”– Muriel Rukeyser, Speed of Darkness1

Once upon a time, redesigning a website was a very logical process. It was often a matter of changing the look and feel to match new visual branding and marketing messages, or changing the design to best utilize the expanded range of functionality of a new content management system or to integrate a back-end application. Sometimes, a redesign was precipitated by a move to add functionality and features to encourage community interaction in the form of forums, comments or user-generated ...

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