Chapter 9 Presenting ideas for positive impact
Put yourself in the buyer’s shoes.
Tell a story.
The importance of patterns.
Remember and apply the rule of three.
Focus on the benefit or value to the buyer.
Visuals should only be used if they add value for the audience.
Get Smarter Selling: Next generation sales strategies to meet your buyer’s needs – every time now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
