9.2. Structure
A very small percentage of the population are very good at standing in front of a group and presenting their thoughts and ideas. Most of those people work in the entertainment industry; others are politicians. For the rest of us, being confident and credible is as good as it gets. Happily, this is enough. As we mentioned earlier in the book, for many of us, the basis of our confidence in communicating with others is what we know – the content. Unfortunately that can, in itself, cause problems. Fears that you may be wrong, or that someone in the audience may know more than you, can crush the very support mechanism that helps your confidence.
Fortunately, there is another option. Confidence and credibility can be built on structure. ...
Get Smarter Selling: Next generation sales strategies to meet your buyer’s needs – every time now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
